Course+Syllabus

Principles of Business, Marketing, and Finance COURSE SYLLABUS

COURSE LENGTH: One Semester TEACHER: Estie Cuellar ROOM #: 101 PHONE #: 713.251.3200 EMAIL ADDRESS: Lois.Cuellar@springbranchisd.com

COURSE DESCRIPTION: Students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing, and finance.

GENERAL COURSE OUTLINE:

=I. International and Domestic Business =

A. Role of business
==B. Good and services ==

D. Forms of ownership
==E. Organizational structures ==

F. Financial documents
==G. Environmental factors == H. Organizational adaptations I. Domestic and world trade J. Imports and Exports

=II. Goods and Services =

H. Principles of supply and demand
I. Pricing =III. Regulations =

F. Role of organized labor
=IV. Economic Systems =

B. Business cycles
==C. Characteristics of the private enterprise system == ==D. Factors affecting business systems == E. Impact of economic decisions F. Productivity and specialization G. Impact of specialization on business H. Organized labor and business I. Law of diminishing returns J. Economies of scale =V. Advertising =

J. Types of media
K. Product v. institutional advertising L. Advertising elements

=<span style="color: windowtext; font-size: 12pt; font-weight: normal; margin: 0in 0in 0pt; text-indent: 0in;">VI. Principles of Money = ==<span style="color: windowtext; font-size: 12pt; font-weight: normal; margin: 0in 0in 0pt 31.5pt; text-indent: 0in;">A. Forms of financial exchange ==

E. Time value of money
F. Importance of credit G. Legal responsibilities

=<span style="color: windowtext; font-size: 12pt; font-weight: normal; margin: 0in 0in 0pt; text-indent: 0in;">VII. Financial Management = ==<span style="color: windowtext; font-size: 12pt; font-weight: normal; margin: 0in 0in 0pt 31.5pt; text-indent: 0in;">A. Importance of accurate information ==

G. Income tax returns
=<span style="color: windowtext; font-size: 12pt; font-weight: normal; margin: 0in 0in 0pt; text-indent: 0in;">VIII. Career Plan =

<span style="color: windowtext; font-size: 12pt; font-weight: normal; margin: 0in 0in 0pt 31.5pt; text-indent: 0in;">C. Develop career plan
GRADING Policy: Daily Grades: 50%, Projects/Exams: 30%, Quizzes/Tests: 20%