Project+12-Personal+Brand

Project 12 - Personal Brand

For this project you will research pictures of trademarks and logos of products/companies. Rmember that logos and trademarks are protected identities for a product or company. Once you have completed your research you will design a logo that represents YOUR personal brand. Then ask students to write a paragraph that describes their brand. Please refer to the sample below the rubric to help you.


 * CATEGORY || **20 ** || **15 ** || **10 ** || **5 or less ** ||
 * **Required Elements ** || The poster includes all required elements as well as additional information. || All required elements are included on the poster. || All but 1 of the required elements are included on the poster. || Several required elements were missing. ||
 * **Content - Accuracy ** || At least 7 accurate facts are displayed on the poster. || 5-6 accurate facts are displayed on the poster. || 3-4 accurate facts are displayed on the poster. || Less than 3 accurate facts are displayed on the poster. ||
 * **Attractiveness ** || The poster is exceptionally attractive in terms of design, layout, and neatness. || The poster is attractive in terms of design, layout and neatness. || The poster is acceptably attractive though it may be a bit messy. || The poster is distractingly messy or very poorly designed. It is not attractive. ||
 * **Knowledge Gained ** || Student can accurately answer all questions related to facts in the poster and processes used to create the poster. || Student can accurately answer most questions related to facts in the poster and processes used to create the poster. || Student can accurately answer about 75% of questions related to facts in the poster and processes used to create the poster. || Student appears to have insufficient knowledge about the facts or processes used in the poster. ||
 * **Graphics -Clarity ** || Graphics are all in focus and the content easily viewed and identified-at least 50% of the graphics are interactive || Most graphics are in focus and the content easily viewed and identified-at least 25% of the graphics are interactive || Some graphics are in focus and the content is easily viewed and identified-few, if any of the graphics are interactive. || Many graphics are not clear or are too small. ||

Example of Personal Brand: I chose an "E" because my name begins with an "E." I chose a scripted E because tend to be more conservative and formal in my interactions with people. I chose to color the E pink because I love the color pink (it's very girly). Notice the star background and the stars on my E. My name is "Estelle" and that is a French term for star--thus the stars. Lastly, I fashioned my slogan around my tendency toward perfectionism.