Project+13-Product+&+Brand+Advertising

Project 13 - Product and Brand Advertising--Visual Merchandising

Students will search the Internet for printed ads, tv commericals, radio ads, billboards, and other forms of advertisments to find 3 examples each of product advertising, brand advertising, and corporate advertising. Students will embed pictures, audio, and video on their page of the class wikispace. Artifacts and information posted will be graded utilizing the rubric below. A minimum of two examples must be video and a minimum of one example must be audio. Students will receive 5 points extra credit for adding 2 examples of visual merchandising to their project.

Grading Rubric


 * CATEGORY || **20 ** || **15 ** || **10 ** || **5 or less ** ||
 * **Required Elements ** || The information posted on the wikipage includes all required elements as well as additional information. || All required elements are included on the on the wikipage. || All but 1 of the required elements are included on the wikipage. || Several required elements were missing. ||
 * **Content - Accuracy ** || Information contains 3 examples of each of product and brand advertising and visual merchandising. || Contains at least 2 examples of each type of advertising and visual merchandising || Contains at least 1 example of each type of advertising and visual merchandising. || Contains less than 1 example of each type of advertising and visual merchandising, or one type of the three is missing alltogether. ||
 * **Attractiveness ** || The wikipage is exceptionally attractive in terms of design, layout, and neatness. || The wikipage is attractive in terms of design, layout and neatness. || The wikipage is acceptably attractive though it may be a bit messy. || The wikipage is distractingly messy or very poorly designed. It is not attractive. ||
 * **Knowledge Gained ** || Student can accurately answer all questions related to facts in the wikipage and processes used to create the wikipage. || Student can accurately answer most questions related to facts in the wikipage and processes used to create the wikipage. || Student can accurately answer about 75% of questions related to facts in the wikipage and processes used to create the wikipage. || Student appears to have insufficient knowledge about the facts or processes used in the wikipage. ||
 * **Graphics -Clarity ** || Graphics are all in focus and the content easily viewed and identified-at least 50% of the graphics are interactive || Most graphics are in focus and the content easily viewed and identified-at least 25% of the graphics are interactive || Some graphics are in focus and the content is easily viewed and identified-few, if any of the graphics are interactive. || Many graphics are not clear and/or are too small. ||